{"id":198,"date":"2015-01-06T22:07:14","date_gmt":"2015-01-06T22:07:14","guid":{"rendered":"http:\/\/www.majory-cubizolles.fr\/blog\/?p=198"},"modified":"2015-02-01T19:20:22","modified_gmt":"2015-02-01T19:20:22","slug":"5-profils-de-cyberconsommateurs","status":"publish","type":"post","link":"https:\/\/www.majory-cubizolles.fr\/blog\/5-profils-de-cyberconsommateurs\/","title":{"rendered":"5 profils de cyberconsommateurs"},"content":{"rendered":"<p><strong>Soon Soon Soon a d\u00e9crypt\u00e9 cinq profils de shoppers :<\/strong><\/p>\n<p>&#8211; le \u00ab\u00a0Vigi-Shopper\u00a0\u00bb ou le watcher qui repr\u00e9sente 35% de la population<\/p>\n<p>&#8211; le \u00ab\u00a0Slow-Shopper\u00a0\u00bb ou le careshopper qui repr\u00e9sente 14% de la population<\/p>\n<p>&#8211; le \u00ab\u00a0Social-Shopper\u00a0\u00bb ou l&rsquo;influenceur qui repr\u00e9sente 7% de la population<\/p>\n<p><!--more--><\/p>\n<p>&#8211; \u00ab\u00a0l&rsquo;Emo-shopper\u00a0\u00bb ou le \u00ab\u00a0Whaou-addict\u00a0\u00bb qui repr\u00e9sente 12% de la population<\/p>\n<p>&#8211; l&rsquo;Alter-Shopper ou le norm-cor qui repr\u00e9sente 32% de la population<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.majory-cubizolles.fr\/blog\/wp-content\/uploads\/2015\/01\/887b8d481e31a6069d851de8ac486663.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-199\" src=\"http:\/\/www.majory-cubizolles.fr\/blog\/wp-content\/uploads\/2015\/01\/887b8d481e31a6069d851de8ac486663.jpg\" alt=\"profil cyberconsomateur\" width=\"736\" height=\"1476\" srcset=\"https:\/\/www.majory-cubizolles.fr\/blog\/wp-content\/uploads\/2015\/01\/887b8d481e31a6069d851de8ac486663.jpg 736w, https:\/\/www.majory-cubizolles.fr\/blog\/wp-content\/uploads\/2015\/01\/887b8d481e31a6069d851de8ac486663-150x300.jpg 150w, https:\/\/www.majory-cubizolles.fr\/blog\/wp-content\/uploads\/2015\/01\/887b8d481e31a6069d851de8ac486663-511x1024.jpg 511w, https:\/\/www.majory-cubizolles.fr\/blog\/wp-content\/uploads\/2015\/01\/887b8d481e31a6069d851de8ac486663-624x1251.jpg 624w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/a><\/p>\n<!-- Begin Yuzo --><div class='yuzo_related_post style-2'  data-version='5.12.88'><!-- without result --><div class='yuzo_clearfixed yuzo__title yuzo__title'><h2>Articles similaires<\/h2><\/div>\n\t\t\t\t\t\t<div class=\"relatedthumb yuzo-list  \" style=\"\"  >  \n\t\t\t\t\t\t  <a  href=\"https:\/\/www.majory-cubizolles.fr\/blog\/modifier-message-de-copyright-bas-de-page-prestashop-1-7\/\" class=\"image-list\" target='_blank' >\n\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 185px;height:150px;\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t <div class=\"yuzo-img\" style=\"background:url('https:\/\/www.majory-cubizolles.fr\/blog\/wp-content\/uploads\/2016\/12\/modifier-copyright-prestashop6-400x249.jpg') 50% 50% no-repeat;width: 190px;height:150px;margin-bottom: 5px;background-size:  cover;  \"><\/div>\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <\/a>\n\t\t\t\t\t\t  <a  class=\"link-list yuzo__text--title\" href=\"https:\/\/www.majory-cubizolles.fr\/blog\/modifier-message-de-copyright-bas-de-page-prestashop-1-7\/\" style=\"font-size:15px;font-weight:bold;;line-height:23px;\"> Comment modifier le message de Copyright en bas de page | Prestashop 1.7 ?  <div class='yuzo_views_post yuzo_icon_views yuzo_icon_views__bottom' style='font-size:13px;'>views 20878<\/div><\/a>\n\t\t\t\t\t\t\t\t<span class=\"yuzo_text\" style=\"font-size:11px;\" >Lors du param\u00e9trage de votre boutique Prestashop, vous d\u00e9sirez peut-\u00eatre modifier le message de Copyright en bas de page.\r\n\r\nPar d\u00e9faut, le message est le suivant :\u00a0\u00a9 2016 \u2013 Ecommerce software by PrestaShop\u2122. Lorsque nous\u00a0cliquons sur lien, \u00a0on est transf\u00e9r\u00e9\u00a0sur le site de Prestashop.\r\n\r\nDans un premier temps, nous verrons comment modifier le message et dans un deuxi\u00e8me temps, comment modif...<\/span>\n\t\t\t\t\t\t   \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"relatedthumb yuzo-list  \" style=\"\"  >  \n\t\t\t\t\t\t  <a  href=\"https:\/\/www.majory-cubizolles.fr\/blog\/utiliser-application-mobile-payer\/\" class=\"image-list\" target='_blank' >\n\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 185px;height:150px;\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t <div class=\"yuzo-img\" style=\"background:url('https:\/\/www.majory-cubizolles.fr\/blog\/wp-content\/uploads\/2016\/08\/MCOMMERCE.jpg') 50% 50% no-repeat;width: 190px;height:150px;margin-bottom: 5px;background-size:  cover;  \"><\/div>\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <\/a>\n\t\t\t\t\t\t  <a  class=\"link-list yuzo__text--title\" href=\"https:\/\/www.majory-cubizolles.fr\/blog\/utiliser-application-mobile-payer\/\" style=\"font-size:15px;font-weight:bold;;line-height:23px;\"> Pourquoi utiliser une application mobile pour payer ?  <div class='yuzo_views_post yuzo_icon_views yuzo_icon_views__bottom' style='font-size:13px;'>views 246<\/div><\/a>\n\t\t\t\t\t\t\t\t<span class=\"yuzo_text\" style=\"font-size:11px;\" >Pourquoi utiliser une application mobile pour payer ?\r\n\u00c0 l'heure o\u00f9 de plus en plus de foyers sont multi-\u00e9quip\u00e9s de smartphones et de tablettes, le paiement via mobile ou m-commerce connait une explosion de croissance. +31% selon les pr\u00e9visions pour 2017. Mais pourquoi changer ses habitudes ? Quels sont les avantages de payer via son mobile ? Quelques \u00e9l\u00e9ments de r\u00e9ponses des utilisateurs f\u00e9rus d'...<\/span>\n\t\t\t\t\t\t   \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"relatedthumb yuzo-list  \" style=\"\"  >  \n\t\t\t\t\t\t  <a  href=\"https:\/\/www.majory-cubizolles.fr\/blog\/paypal-hipay-payplug-solution-de-paiement-choisir\/\" class=\"image-list\" target='_blank' >\n\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 185px;height:150px;\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t <div class=\"yuzo-img\" style=\"background:url('https:\/\/www.majory-cubizolles.fr\/blog\/wp-content\/uploads\/2016\/07\/wsi-imageoptim-ecommerce1-400x249.jpg') 50% 50% no-repeat;width: 190px;height:150px;margin-bottom: 5px;background-size:  cover;  \"><\/div>\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <\/a>\n\t\t\t\t\t\t  <a  class=\"link-list yuzo__text--title\" href=\"https:\/\/www.majory-cubizolles.fr\/blog\/paypal-hipay-payplug-solution-de-paiement-choisir\/\" style=\"font-size:15px;font-weight:bold;;line-height:23px;\"> Paypal, Hipay & Payplug \u2013 Quelle solution de paiement choisir  <div class='yuzo_views_post yuzo_icon_views yuzo_icon_views__bottom' style='font-size:13px;'>views 4057<\/div><\/a>\n\t\t\t\t\t\t\t\t<span class=\"yuzo_text\" style=\"font-size:11px;\" >Pour une petite boutique en ligne, mettre en place un contrat de vente \u00e0 distance (VAD) peut s'av\u00e9rer difficile en raison des co\u00fbts \u00e9lev\u00e9s que demande les banques.\r\n\r\nAujourd'hui, il existe d'autres solutions de paiement dont Paypal, Hipay et Payplug\r\n\r\nCes \u00e9tablissements sont autoris\u00e9s par l\u2019ACP \u00e0 exercer en France. Ils ne n\u00e9cessitent pas de contrat de VAD pour \u00eatre mis en oeuvre\r\n\r\n\r\nA) Comparat...<\/span>\n\t\t\t\t\t\t   \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"relatedthumb yuzo-list  \" style=\"\"  >  \n\t\t\t\t\t\t  <a  href=\"https:\/\/www.majory-cubizolles.fr\/blog\/ab-testing-quick-vs-multi-page-checkout-which-performs-better\/\" class=\"image-list\" target='_blank' >\n\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 185px;height:150px;\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t <div class=\"yuzo-img\" style=\"background:url('https:\/\/www.majory-cubizolles.fr\/blog\/wp-content\/uploads\/2016\/07\/GUESTBLOGGING-400x249.jpg') 50% 50% no-repeat;width: 190px;height:150px;margin-bottom: 5px;background-size:  cover;  \"><\/div>\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <\/a>\n\t\t\t\t\t\t  <a  class=\"link-list yuzo__text--title\" href=\"https:\/\/www.majory-cubizolles.fr\/blog\/ab-testing-quick-vs-multi-page-checkout-which-performs-better\/\" style=\"font-size:15px;font-weight:bold;;line-height:23px;\"> A\/B Testing \u2013 Quick Vs Multi Page checkout \u2013 Which performs better?  <div class='yuzo_views_post yuzo_icon_views yuzo_icon_views__bottom' style='font-size:13px;'>views 847<\/div><\/a>\n\t\t\t\t\t\t\t\t<span class=\"yuzo_text\" style=\"font-size:11px;\" >Checkout pages are the last part of transaction that confirms sale. They ask customer about their personal information (name, CNIC, credit card info, social security) so they can be billed and their product shipped to them.\r\n\r\nThere are many reasons why customers resort to shopping cart abandonment. Sometimes the Checkout is badly optimized with an ill-defined structure. There might be excessive l...<\/span>\n\t\t\t\t\t\t   \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"relatedthumb yuzo-list  \" style=\"\"  >  \n\t\t\t\t\t\t  <a  href=\"https:\/\/www.majory-cubizolles.fr\/blog\/nouveau-menu-back-office-de-prestashop-1-7-partie-2\/\" class=\"image-list\" target='_blank' >\n\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 185px;height:150px;\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t <div class=\"yuzo-img\" style=\"background:url('https:\/\/www.majory-cubizolles.fr\/blog\/wp-content\/uploads\/2016\/10\/prestashop1-7-400x249.jpg') 50% 50% no-repeat;width: 190px;height:150px;margin-bottom: 5px;background-size:  cover;  \"><\/div>\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <\/a>\n\t\t\t\t\t\t  <a  class=\"link-list yuzo__text--title\" href=\"https:\/\/www.majory-cubizolles.fr\/blog\/nouveau-menu-back-office-de-prestashop-1-7-partie-2\/\" style=\"font-size:15px;font-weight:bold;;line-height:23px;\"> Le nouveau menu du back-office de Prestashop 1.7 \u2013 Partie 2  <div class='yuzo_views_post yuzo_icon_views yuzo_icon_views__bottom' style='font-size:13px;'>views 5635<\/div><\/a>\n\t\t\t\t\t\t\t\t<span class=\"yuzo_text\" style=\"font-size:11px;\" >Pour rappel,\u00a0le\u00a0menu du back-office de Prestashop 1.7 est organis\u00e9 en\u00a03 parties\u00a0:\r\n\r\n \tVendre qui regroupe les commandes, le catalogue, les clients, le SAV et les statistiques (voir l'article)\u00a0\r\n \tPersonnaliser qui regroupe les modules, le design, le transport, le paiement et l\u2019international\r\n \tConfigurer\u00a0qui regroupe les pr\u00e9f\u00e9rences et les param\u00e8tres avanc\u00e9s.\r\n\r\n\r\n\r\nDans cet article, nous allons ...<\/span>\n\t\t\t\t\t\t   \n\t\t\t\t\t\t<\/div>\n<\/div>  <!-- End Yuzo :) -->","protected":false},"excerpt":{"rendered":"<p>Soon Soon Soon a d\u00e9crypt\u00e9 cinq profils de shoppers : &#8211; le \u00ab\u00a0Vigi-Shopper\u00a0\u00bb ou le watcher qui repr\u00e9sente 35% de la population &#8211; le \u00ab\u00a0Slow-Shopper\u00a0\u00bb ou le careshopper qui repr\u00e9sente 14% de la population &#8211; le \u00ab\u00a0Social-Shopper\u00a0\u00bb ou l&rsquo;influenceur qui repr\u00e9sente 7% de la population Articles similaires Apprendre \u00e0 utiliser [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.majory-cubizolles.fr\/blog\/wp-json\/wp\/v2\/posts\/198"}],"collection":[{"href":"https:\/\/www.majory-cubizolles.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.majory-cubizolles.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.majory-cubizolles.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.majory-cubizolles.fr\/blog\/wp-json\/wp\/v2\/comments?post=198"}],"version-history":[{"count":0,"href":"https:\/\/www.majory-cubizolles.fr\/blog\/wp-json\/wp\/v2\/posts\/198\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.majory-cubizolles.fr\/blog\/wp-json\/wp\/v2\/media?parent=198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.majory-cubizolles.fr\/blog\/wp-json\/wp\/v2\/categories?post=198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.majory-cubizolles.fr\/blog\/wp-json\/wp\/v2\/tags?post=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}